About my journey
I’m a brand and marketing strategist with a strong foundation in visual storytelling. With over 15 years of experience, I help organizations connect with their audiences through compelling creative work and integrated marketing.
My career began in visual design and video production and has evolved into marketing strategy, client relationships, and business development. Today, as Director of Client Strategy, I lead cross-functional teams and oversee campaigns across healthcare, education, hospitality, and nonprofit sectors.
I believe great work starts with listening, understanding different perspectives, and building trust. My people-centered approach brings together creativity and strategic thinking to make complex information accessible and engaging for diverse audiences while delivering meaningful business results.
Career Highlights
$1.4M
Client Revenue
Sourced three recurring client accounts generating approximately $1.4 million in cumulative revenue since 2021.
$200K
Integrated Campaign
Led a six-month integrated campaign across video, radio, digital, email, and influencer marketing.
1.5B
TV Impressions
Led PSA creative direction and production for a national health awareness campaign, generating 1.5B cumulative TV impressions since 2017.
22
National Awards
Recognized for creative excellence across 10 consecutive years, including 14 awards for health and patient education.
Berman and Company · Arlington, VA
Lead brand and marketing strategy, integrated campaigns, and cross-functional teams, combining expertise in visual storytelling, creative direction, and design with strategic planning, client relationship management, and business development.
Fresh Communications · Rochester, NY
Developed motion graphics and interface designs for training and instructional applications.
Rochester Institute of Technology
Taught undergraduate courses in graphic design, 3D modeling, and motion graphics.
Bethel China Foundation
Redesigned the brand identity and created visual materials, children’s books, and fundraising campaign graphics for a nonprofit supporting blind and visually impaired children.
MFA
BBA + BA
CORe
PMP
