Integrated Communications & Client Growth

How the engagement grew

Starting point Existing relationship A longstanding client relationship opened a door to a new organization running a national awards program.
Business development New client sourced I sourced the opportunity and managed the account as the primary point of contact.
Integrated communications Coordinated delivery Research, communications, creative production, advertising, and event marketing, with press releases, op-eds, podcasts, and media interviews.
Milestone Annual awards event Every initiative aligned to the event timeline.
Outcome Account growth Cross-selling additional communications services expanded the scope of the engagement.

Overview

A longstanding client relationship created an opportunity to expand our agency’s services to a new organization managing a national awards program. The engagement evolved into an integrated communications effort supporting the program’s visibility, media presence, and annual awards event.

My role

Sourcing & account management

I sourced the new client opportunity through an existing relationship and managed the account, serving as the primary point of contact and coordinating cross-functional teams across research, communications, creative production, advertising, and event marketing.

Communications

I worked closely with the communications team on press releases, op-ed placement, podcast outreach, and media interviews, ensuring alignment across communications initiatives and event timelines.

Challenge

Build a strong relationship with a new client while managing expectations across multiple stakeholders.
Coordinate creative, advertising, and media initiatives to support a cohesive communications effort.
Manage overlapping deadlines and evolving priorities leading up to a major annual event.

Result

Generated new agency revenue by converting an existing client relationship into a new business opportunity.
Established and maintained an ongoing client partnership supporting a national awards program.
Drove account growth through cross-selling additional communications services, expanding the scope of the engagement.

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