The Legal Council is an exclusive, private membership network connecting general counsel and senior legal executives in the restaurant and hospitality industries. The program provides legal education, industry insights, and peer networking opportunities to help members navigate complex legal and regulatory challenges.
Brand strategy & identity
I led the rebranding initiative, developing brand positioning, messaging, and visual identity. I also led cross-functional teams to bring the brand strategy to life through a redesigned website, promotional video, and marketing materials, ensuring a cohesive brand experience across multiple channels.
Program marketing & management
I oversee membership communications, email marketing, and member engagement initiatives. I also coordinated the planning, marketing, and logistics for an annual member seminar and welcome dinner, including working with state accreditation authorities to secure Continuing Legal Education credits for attendees.
I developed TLC’s brand positioning and core messaging to highlight its unique value:
I led the brand identity refresh, providing creative direction and collaborating with the graphic design team to develop a new logo and cohesive visual identity aligned with TLC’s brand positioning and messaging.
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Scroll to sample the redesigned site.
I led the creative development and production of Your Legal Edge, a promotional video highlighting The Legal Council’s unique value proposition, membership benefits, and professional network. The video was designed to engage prospective members and support membership recruitment efforts.
I developed and managed email campaigns to promote membership, drive event registration, and strengthen member engagement, achieving an overall email open rate of approximately 37% and over 60% for member-only communications.
I also supported the Executive Director in planning and executing member seminars and welcome dinners, managing event logistics, vendor coordination, and attendee communications. I worked closely with the creative team to develop branded event materials, including signage, program booklets, and promotional giveaways, ensuring a consistent brand experience across event touchpoints.
In addition, I coordinated multi-state Continuing Legal Education (CLE) accreditation and designed and distributed certificates of attendance to ensure eligible attendees could receive CLE credits for participating in the seminars.
